This is especially valuable if your business is global.
You’ll be able to see the GPS coordinates, city, state, and country for every scan.
Location – Track the exact GPS location of each scan. This gives you the ability to customize the customer’s experience based on which device, browser or operating system they’re using. #QR FACTORY EDIT CODE#
Device, browser and operating system – You can track the type of device is scanning the QR code (iPhone, Galaxy, etc.), the browser is being used (Chrome, Firefox, Safari, etc.) and the operating system (iOS, Android, Windows). This number may be smaller than Total Scans because only one scan per device is included in this stat. If someone used their phone to scan a QR code multiple times, the number/count of unique scans would only be 1. Unique scans – The number of scans per device. This includes multiple scans using the same device. Total scans – The total number of times the QR code was scanned. What kind of data can dynamic QR codes track? QR code tracking helps you improve your marketing strategy and engage with your targeted audience. Anyone who scans your QR code is redirected through a website that tracks usage. This feature could potentially save you thousands of dollars on printing costs. Because the destination URL can be changed at any time, and as often as you want, you won’t have to reprint your marketing material or wine labels. For example, you can start by linking the QR code to a landing page on your website, change it to link to your Instagram account, and then change it again to link to a new product launch. The redirection URL can change without having to create a new QR code. Menus – Use a static QR code as a menu for a one-time event, such as a wedding or a holiday event.Ī dynamic QR code is a QR code with a short redirection URL encoded in it which sends the user to a website. RSVPs – Include a static QR code with your invitation so guests can scan the QR code to RSVP. in a static QR code which you can carry in your wallet. Emergency Information – Store your emergency contacts, allergies, medications, blood type, etc. When a hiring manager scans the QR code, it will take them to your website or portfolio. Resumes – Put a static QR code on your resume. Here are a few ways to customize a QR code: You can customize a QR code to represent your brand and strengthen brand identity. QR codes don’t just have to be black and white. Every QR Code contains small data packets in the form of dots that hold a certain piece of information. The information embedded in the QR code is displayed when scanned by a smartphone camera. It’s a scannable image that can be read by a smartphone camera. QR codes are now frequently used in mobile marketing as a result of the widespread use of smartphones.įun Fact: The black and white pieces on a Go board influenced the initial design of the QR code.Ī QR Code works like a barcode. The QR code was initially developed in 1994 by Denso Wave, a Japanese automotive company, to track vehicles and parts during the manufacturing process. You made the sale!Ī QR code (short for Quick Response Code) is a two-dimensional barcode that stores information and can easily be read using a smartphone camera. Friction between the decision and the purchase has been eliminated. They can see reviews, social media posts, food pairings, tasting notes, and other products in your line. Hooray! All they have to do is scan the code with their smartphone camera and they have all the information they need to make an informed decision. The customer sees your wine amidst a sea of bottles, and it has a QR code. Here is the same initial shopping experience with a different variable, a QR code. 
This has been an unsatisfactory shopping experience.Īlthough this is a common scenario, it doesn’t have to play out that way. Eventually, they give up and pick the wine with the most appealing label or the wine that’s on sale. They look up a few wines on Google, but that takes too much time and effort, and ultimately leaves them even more confused.
They get on their phone and start to do some research. At this point, it’s just a guessing game. There isn’t any information in the store to help them choose a wine.
They were hoping to get some inspiration by looking around, but instead they’re overwhelmed by shelves and shelves of seemingly endless options. Picture this, a customer is shopping for wine in a grocery store. If you’re not using dynamic QR codes as part of your marketing strategy, you could be missing out on sales.
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